What is design to you? Can you define, describe or derive it? If it’s already a set program for you, can you decode it? We have encircled design in strange, funny and creative measures, unknown in many ways. Ask yourself what comes to your mind, when you say design. Is it art, pictures, engineering or sheer functionality? These questions will only lead you in circles. It’s time we anatomize design. D-E-S-I-G-N has no particular definition; it could be an idea, an inspiration, or simply the way things are. Design never originated from a specific breathing cell in your mind; it’s a wide criterion of ideas, or in layman terms, the mental picture of what you’ve seen, felt or understood.
Basing values on these beliefs, is the brand we feature today: PO: Selected: A brand that celebrates the diversity of thought and creativity, all at once. They believe in thinking out of the box, only to unravel unexpected surprises. The team of designers behind the brand brings innovative ideas from a variety of minds together, resulting in a unique product selection. Their motto revolves around innovation meeting functionality in the most contemporary home accessories. The designers work to bring a fresh piece: grasping the unseen possibilities of looking at the bare necessities of your home, with a surprisingly unique manner.
Famous in over 20 countries, PO: Selected now makes a fancy crash landing in the UAE, featured exclusively on Desado.